What exactly is a real estate agent brand, and why would someone want one? How does an effective brand capture the personality of the agent and attract a target market while remaining approachable by others? Is it important for a brand to have certain fonts, colors and images to support the value proposition for the agent?

These questions and many others are found in this episode of "In The Blue Zone" with guest Michael Gaudreau, National Account Services Manager for Coldwell Banker's Design Concierge in-house agency. It's a great exploration of branding with someone uniquely positioned within Coldwell Banker who has conducted hundreds of agent brand consultations! We hope you learn something about building or expanding your own real estate brand. Your hosts Jeff Geoghan & Betsy Stecz from Coldwell Banker Realty marketing bring fun and engaging interviews from around our amazing company - and beyond - to help you grow your marketing savvy and be a better businessperson! We'd love to hear from you! Please use the comments for each episode and remember to like and follow our content. __ The views, thoughts, and opinions expressed are the speakers' own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The "Coldwell Banker" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.