In a world where social media algorithms can feel like the dark side, Matthew Ferrara shines a light on the enduring power of email marketing. With over 33 years in real estate, he emphasizes that email remains a reliable and cost-effective tool for agents looking to connect with their audience. While social media's reach diminishes and costs rise, Matthew advocates for building a quality email list of personal connections rather than a vast, impersonal database.

By focusing on authenticity and sharing personal stories, agents can forge genuine relationships that stand the test of time. As he puts it, "Email is not just a tool; it's a bridge to meaningful engagement." Join us in this episode to discover how to make your email strategy a powerful ally in your real estate journey!

Subscribe to Matthew Ferrara's "Always Inspiring" newsletter on Substack to stay updated with his content.

Links to Jim Rohn, Zig Ziglar, Les Brown, and Brian Tracy's motivational recordings on YouTube

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