Ep.24 You Are Not The Hero - with David Marine

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"In The Blue Zone" Real Estate Marketing Podcast

"In The Blue Zone" Marketing Podcast

13 episodes

2 hours ago

Welcome to "In the Blue Zone", the real estate marketing podcast where difference makers and influencers from around Coldwell Banker discuss how to enjoy success, find inspiration, earn more money and have fun building a business. Your hosts Jeff Geoghan and Betsy Stecz from Coldwell Banker Realty marketing will be bringing fun and engaging interviews from around our amazing company - and beyond - to help you grow your marketing savvy and be a better businessperson! __ The views, thoughts, and opinions expressed are the speakers' own and do not represent the views, thoughts, and opinions of

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Ep.24 You Are Not The Hero - with David Marine

"In The Blue Zone" Real Estate Marketing Podcast

53 minutes 20 seconds

11 months ago

Ep.24 You Are Not The Hero - with David Marine

Did you know that "You're not the hero" in this story?

In the latest In Blue Zone Podcast episode, David Marine, Chief Marketing Officer of Anywhere Franchise Brands, discusses the importance of storytelling in real estate marketing. He highlights the "Hero's Journey" framework, where consumers are the heroes and agents act as guides, akin to characters like Dumbledore or Gandalf. Marine contrasts this with the traditional "damsel-in-distress" approach, where consumers are portrayed as helpless and agents as saviors. He shares personal experiences with moving recently and encourages agents in community involvement, emphasizing the value of being active and dependable in local communities. This episode offers practical insights and relatable stories for anyone interested developing an effective "value proposition" for their real estate business.

Recommended by David: Nate Bargatze: https://www.facebook.com/natebargatze

Follow David on IG: https://www.instagram.com/dmarine40/

And on FB: https://www.facebook.com/davidmarine