On this episode of In The Business Of, we tune into the world of sonic branding with Jennifer Manning, Associate Creative Director of Copy, and Jesse Yuen, Managing Director of Culture to Brand at ATB. Together, they share how the financial institution went beyond the traditional jingle to build a full sonic identity that’s as flexible as it is memorable. From testing sound to see what emotions it sparks, to partnering with Canadian dream-pop artist Munya, Jennifer and Jesse walk us through t...
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On this episode of In The Business Of, we tune into the world of sonic branding with Jennifer Manning, Associate Creative Director of Copy, and Jesse Yuen, Managing Director of Culture to Brand at ATB. Together, they share how the financial institution went beyond the traditional jingle to build a full sonic identity that’s as flexible as it is memorable. From testing sound to see what emotions it sparks, to partnering with Canadian dream-pop artist Munya, Jennifer and Jesse walk us through t...
On this episode of In The Business Of Something, we dive into the world of video production with Colleen Nuc and Amy McBain, the dynamic duo that fuels Hoopla, scrappy production studio making waves here in Edmonton. We get right into how Colleen started Hoopla looking for more creative opportunity, and eventually brought on Amy. The two of them have carved out a niche in the industry thanks to their creativity, passion, and knack for storytelling. From navigating early career challeng...
In The Business Of Something
On this episode of In The Business Of, we tune into the world of sonic branding with Jennifer Manning, Associate Creative Director of Copy, and Jesse Yuen, Managing Director of Culture to Brand at ATB. Together, they share how the financial institution went beyond the traditional jingle to build a full sonic identity that’s as flexible as it is memorable. From testing sound to see what emotions it sparks, to partnering with Canadian dream-pop artist Munya, Jennifer and Jesse walk us through t...
