Welcome to in the LOOP Podcast hosted by; Jordan Jo Hollabaugh, a Professional Rodeo Athlete , an entrepreneur, a wife, a daughter, and a full time cowgirl. This podcast is cultivated from a place that promotes the western industry and the sport of rodeo! These episodes will bring you the raw, real, truth and stories highlighting the western industry, people, places, and all things rodeo!
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Welcome to in the LOOP Podcast hosted by; Jordan Jo Hollabaugh, a Professional Rodeo Athlete , an entrepreneur, a wife, a daughter, and a full time cowgirl. This podcast is cultivated from a place that promotes the western industry and the sport of rodeo! These episodes will bring you the raw, real, truth and stories highlighting the western industry, people, places, and all things rodeo!
In this episode, I sit down with one of my favorite people on the planet — Linsay Rosser-Sumpter — lifelong cowgirl, powerhouse leader, and one of the driving forces behind Premier Women’s Rodeo (PWR).
Linsay and I go way back to our Colorado days, long hauls in the truck, and all the miles and memories that shaped who we are today. But this conversation digs even deeper. Lindsay opens up about the evolution of women’s rodeo, why change was necessary, and the mission she and Sammy Jo Smith have carried forward: creating a platform where every cowgirl — pros, challengers, limited, moms, beginners, and veterans — has an honest shot at opportunity.
She breaks down why PWR matters, how it came to be, and what it means to build a system that finally treats female rodeo athletes with the respect, visibility, and payout they deserve. From the magic of the back-number gala to 2.4 million CBS network viewers watching women compete on a global stage, Linsay lays out how this movement is shifting the culture — not just inside the arena, but industry-wide.
We talk motherhood, identity, leadership, fairness, and the responsibility to leave rodeo better than we found it. Linsay shares her heart for the next generation — including her own boys — and why she refuses to let the old way of doing things define the future for cowgirls.
This conversation is heartfelt, fiery, and full of the passion that makes Linsay who she is — an advocate, a visionary, and the kind of cowgirl who doesn’t just talk about change… she builds it.
🎧 Watch on The Cowboy Channel or stream on YouTube @rodeolive
And don’t forget: 15 Days of Breakaway starts Monday — with brand-new PWR Power Questions you won’t want to miss.
In The LOOP Podcast with Jordan Jo
Welcome to in the LOOP Podcast hosted by; Jordan Jo Hollabaugh, a Professional Rodeo Athlete , an entrepreneur, a wife, a daughter, and a full time cowgirl. This podcast is cultivated from a place that promotes the western industry and the sport of rodeo! These episodes will bring you the raw, real, truth and stories highlighting the western industry, people, places, and all things rodeo!