Maddy Deerman returns to the NFBR with more strategy, maturity, and competitive fire than ever before. Known for her analytical mind and confident presence in the arena, Maddy brings a refreshing honesty to the sport — breaking down both the mental and physical adjustments she made after experiencing the whirlwind pace of her first NFBR appearance. In this episode, Maddy talks about the speed, chaos, and learning curves that caught her off guard during her rookie finals, and how those lessons shaped her preparation for her second trip to Vegas. She shares her horsepower plan heading into the Kimes Ranch and NFBR — rotating three horses to keep them sharp — and why she’s entering this year with a calmer mind and clearer expectations. From the evolution of her identity (and her upcoming name change to Jacobs) to understanding who she is as a competitor, Maddy’s story blends humor, grit, and a deep desire to grow. Her journey represents the heart of today’s breakaway generation — intentional, fearless, constantly improving, and unafraid to rewrite their own story. Follow us for more live rodeo and all the action from your favorite events — Bareback Riding, Saddle Bronc Riding, Bull Riding, Tie-Down Roping, Team Roping, Steer Wrestling, Barrel Racing, and Breakaway Roping. Subscribe for the best of pro rodeo in 2025.