Behind the brands, stories and strategies in the making in the wedding and events industry.
Lauren Goodman, wedding planner, founder and Creative Director at Bluebird Creative events chats with industry professionals to find out the entrepreneurial stories, hurdles and wins, as well as bringing lots of invaluable insights from her time in business and the wedding and events industry.
Behind the brands, stories and strategies in the making in the wedding and events industry.
Lauren Goodman, wedding planner, founder and Creative Director at Bluebird Creative events chats with industry professionals to find out the entrepreneurial stories, hurdles and wins, as well as bringing lots of invaluable insights from her time in business and the wedding and events industry.
If you want to break into higher-budget weddings, raise your prices, or step into the luxury market, building relationships with wedding planners can be a great, intentional move— but there’s a right and a wrong way to do it.
In this short, mini episode, Lauren breaks down the core behaviours, mindset shifts, and networking etiquette that help you build genuine, long-term relationships with planners — not forced “connections” that get ignored.
You’ll learn:
• What planners actually look for in the suppliers they recommend
• The biggest red flags that stop you getting noticed
• How to approach planners without being pushy
• Why trust, consistency, and professionalism matter more than DMs
• And how strong planner relationships can transform your bookings and elevate your brand
Whether you’re refining your positioning or stepping into the luxury space, this episode gives you the clarity and direction to start building relationships the right way.
Follow us on Instagram @bluebirdcreative_education