What actually makes a consumer brand break out and stay durable in a world where attention spans are collapsing and CAC is chaos?
Shamin Walsh has spent a decade underwriting early-stage consumer bets at BAM Ventures. She’s backed companies like Honey and Pretty Litter before they became household names and she breaks down exactly what separates the winners from everyone else.

This episode goes deep into how founders should think about product vs distribution, paid acquisition vs brand, fundraising sequencing, customer psychology, and why timing can make (or destroy) an outcome.

In this episode:

• The biggest shift in founder–investor dynamics over the last decade

• Why the best founders are deep psychologists of their customers

• How Honey and Pretty Litter cracked consumer behavior in totally different ways

• The real definition of “solving a problem” in CPG (it’s not what people think)

• The pendulum swing back toward brand marketing and emotional resonance

• When performance marketing matters and when it becomes a trap

• How BAM evaluates pre-seed consumer companies without hard revenue thresholds

• What’s actually changing in consumer behavior (nostalgia cycles, GLP-1 ripple effects, faster trend turnover)

• Why timing the market is impossible and what investors look for instead

• The truth about product innovation vs distribution: “If nobody sees it, it doesn’t matter.”

If you want to understand the next decade of consumer, this conversation gives you the map.