This week with Tawny Lara, we dive into the "energy budget" of our drinking habits and reveal some shocking numbers. With 12 hours a week adding up to 576 hours and $7,200 a year, that's a whopping $72,000 over a decade – what we jokingly call a "research grant." We'll explore how body image issues often lead to drinking as a shortcut to confidence, backed by our own Instagram surveys and eye-opening statistics.

Discover how nearly half of us drink when feeling insecure about our bodies, and more than half believe it boosts our confidence. But does it really? We discuss Business Insider's report on the booming sales of non-alcoholic drinks and the surprising rise of alcohol-free brands like Heineken and Athletic Brewing.

Of course we discuss entrepreneurship and marketing. Tawny shares BTS from writing and publishing her book, "Dry Humping," and introduces her new non-alcoholic drink. We delve into how she navigates the business landscape and the strategies she's using to promote her brand.