This podcast elucidates how artificial intelligence (AI) can revolutionize the digital marketing funnel, bringing in a new level of personalization at each stage. It details how AI can attract leads through advanced segmentation and personalized content, convert visitors into prospects using intelligent chatbots and optimized forms, close sales with predictive lead scoring and automated marketing, and build loyalty with sentiment analysis and retention marketing. The article underscores that AI ensures scalability, resource optimization, and data-driven decisions, thereby making each funnel stage more efficient and deeply personalized, fostering a stronger connection with customers.
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This podcast elucidates how artificial intelligence (AI) can revolutionize the digital marketing funnel, bringing in a new level of personalization at each stage. It details how AI can attract leads through advanced segmentation and personalized content, convert visitors into prospects using intelligent chatbots and optimized forms, close sales with predictive lead scoring and automated marketing, and build loyalty with sentiment analysis and retention marketing. The article underscores that AI ensures scalability, resource optimization, and data-driven decisions, thereby making each funnel stage more efficient and deeply personalized, fostering a stronger connection with customers.
En este Podcast contamos con una invitada especial: Carolina Samsing, Marketing Director Latin America de Hubspot. Comentamos un estudio realizado por su equipo "Estado del Inbound 2016".
Algunos temas que tocamos son:
Crecimiento del Inbound.
Inbound en LATAM
El mejoramiento del ROI de las empresas con Inbound.
El éxito de Inbound relacionado con el presupuesto asignado.
¿El CEO o el CMO deben de compar la idea de usar Inbound?
Problemas y necesidades para implementar una estrategia de Inbound.
Ventajas de contar con la yuda de una agencia certificada.
Consejos para empresas que están evaluando hacer Inbound.
Como cada año Hubpot ha sacado este estudio sobre el Estado de Inbound en el mundo y en este caso con un apartado especial para Latinoamérica, 2016. Interesante ver y comparar el avance de está metodología y forma más completa de marketing y ventas.
Inbound en español
This podcast elucidates how artificial intelligence (AI) can revolutionize the digital marketing funnel, bringing in a new level of personalization at each stage. It details how AI can attract leads through advanced segmentation and personalized content, convert visitors into prospects using intelligent chatbots and optimized forms, close sales with predictive lead scoring and automated marketing, and build loyalty with sentiment analysis and retention marketing. The article underscores that AI ensures scalability, resource optimization, and data-driven decisions, thereby making each funnel stage more efficient and deeply personalized, fostering a stronger connection with customers.
