A tectonic shift is underway in digital marketing, moving the centre of gravity from traditional Search Engine Optimisation (SEO) to Answer Engine Optimisation (AEO). While SEO prioritises clicks from search engine results pages, AEO focuses on achieving recommendations and citations within the responses of AI platforms like ChatGPT, Claude, and Google's AI Overviews. This transition is driven by rapidly changing user behaviour, with over 800 million people using ChatGPT weekly and more than 50% of B2B buyers leveraging AI tools for purchasing research before visiting a vendor's website.
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A tectonic shift is underway in digital marketing, moving the centre of gravity from traditional Search Engine Optimisation (SEO) to Answer Engine Optimisation (AEO). While SEO prioritises clicks from search engine results pages, AEO focuses on achieving recommendations and citations within the responses of AI platforms like ChatGPT, Claude, and Google's AI Overviews. This transition is driven by rapidly changing user behaviour, with over 800 million people using ChatGPT weekly and more than 50% of B2B buyers leveraging AI tools for purchasing research before visiting a vendor's website.
A comprehensive overview of the current state and future implications of Artificial Intelligence, exploring its technical advancements, societal impact, and economic ramifications. Highlight breakthroughs in AI models like Claude, Gemini, and Google's V3 video generation, showcasing their enhanced capabilities in coding, content creation, and real-time interaction. The discussions also frequently touch upon the transformative effects of AI on the job market, with experts forecasting significant shifts in white-collar roles and the need for continuous upskilling. Furthermore, the texts examine ethical considerations surrounding AI, including data privacy, content authenticity, and the importance of robust safety measures and transparent evaluation frameworks. The overarching narrative underscores a rapid evolution of AI, with implications for everything from global power dynamics and economic models to everyday personal computing and remote communication.
Inbound Marketing & Sales
A tectonic shift is underway in digital marketing, moving the centre of gravity from traditional Search Engine Optimisation (SEO) to Answer Engine Optimisation (AEO). While SEO prioritises clicks from search engine results pages, AEO focuses on achieving recommendations and citations within the responses of AI platforms like ChatGPT, Claude, and Google's AI Overviews. This transition is driven by rapidly changing user behaviour, with over 800 million people using ChatGPT weekly and more than 50% of B2B buyers leveraging AI tools for purchasing research before visiting a vendor's website.
