A tectonic shift is underway in digital marketing, moving the centre of gravity from traditional Search Engine Optimisation (SEO) to Answer Engine Optimisation (AEO). While SEO prioritises clicks from search engine results pages, AEO focuses on achieving recommendations and citations within the responses of AI platforms like ChatGPT, Claude, and Google's AI Overviews. This transition is driven by rapidly changing user behaviour, with over 800 million people using ChatGPT weekly and more than 50% of B2B buyers leveraging AI tools for purchasing research before visiting a vendor's website.
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A tectonic shift is underway in digital marketing, moving the centre of gravity from traditional Search Engine Optimisation (SEO) to Answer Engine Optimisation (AEO). While SEO prioritises clicks from search engine results pages, AEO focuses on achieving recommendations and citations within the responses of AI platforms like ChatGPT, Claude, and Google's AI Overviews. This transition is driven by rapidly changing user behaviour, with over 800 million people using ChatGPT weekly and more than 50% of B2B buyers leveraging AI tools for purchasing research before visiting a vendor's website.
This article, written by award-winning creative Yem Akingbade, argues that entrepreneurial fashion designers are ideally suited for a career in advertising. Akingbade, who has worked in both the fashion and advertising industries, outlines the key skills and experiences shared by these two professions, such as branding, storytelling, and trend awareness. She emphasizes that fashion designers bring a unique and valuable perspective to the advertising world, where a diverse range of backgrounds and ideas are needed. Akingbade further suggests that a fashion designer's entrepreneurial spirit and problem-solving skills are essential for success in the advertising industry, and she encourages more fashion creatives to consider a career transition.
Inbound Marketing & Sales
A tectonic shift is underway in digital marketing, moving the centre of gravity from traditional Search Engine Optimisation (SEO) to Answer Engine Optimisation (AEO). While SEO prioritises clicks from search engine results pages, AEO focuses on achieving recommendations and citations within the responses of AI platforms like ChatGPT, Claude, and Google's AI Overviews. This transition is driven by rapidly changing user behaviour, with over 800 million people using ChatGPT weekly and more than 50% of B2B buyers leveraging AI tools for purchasing research before visiting a vendor's website.
