The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply. Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back.
Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook.
If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.
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The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply. Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back.
Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook.
If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.
190. I Reviewed 50 Brand Websites — Here Are the Most Common Friction Points Limiting Growth & Conversions
Inclusion and Marketing with Sonia Thompson
26 minutes
1 day ago
190. I Reviewed 50 Brand Websites — Here Are the Most Common Friction Points Limiting Growth & Conversions
Even the most well-intentioned brands have hidden friction points buried throughout their customer journey — small, avoidable moments that quietly push ideal customers away. In this episode, Sonia Thompson, Inclusive Growth & Customer Experience Strategist, breaks down the most common friction patterns she uncovered while reviewing 50 brand websites across industries, markets, and brand sizes.
You’ll learn how gaps in representation, inclusive language, accessibility, and customer experience create invisible barriers that limit growth, reduce conversions, and weaken customer trust. Sonia shares real examples, surprising insights, and practical takeaways to help you identify (and eliminate) the friction costing your brand valuable engagement, loyalty, and revenue.
If you care about inclusive marketing, customer acquisition, growth marketing, or building a customer experience designed for belonging, this episode will show you exactly where friction hides — and how removing it can transform your results.
Get the roadmap billion-dollar brands use to win today’s customers - https://inclusionandmarketing.com/roadmap/
Inclusion and Marketing with Sonia Thompson
The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply. Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back.
Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook.
If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.
