In this episode of INcorporate, Susan and Jordan are joined by digital marketing expert Cassie Conroy and immigration attorney Julie Kruger. Together, they dive into what’s working in digital marketing right now, how to create authentic content, and how small business owners can cut through the noise to reach the right audience. Topics Discussed: How to identify the right platform for your audience Using SEO and content strategy to build long-term visibility Trial-and-error in social media: what to expect and how to improve Creating a content calendar around client pain points and hot topics Leveraging AI tools like ChatGPT to enhance, not replace, your voice Why authenticity trumps perfection in digital marketing Repurposing content efficiently for maximum impact Whether you're ready to start posting or just figuring out where your customers are, this episode is packed with actionable insights to help your business stand out online.Check out CazMethod and Kruger Immigration LawPresented by UB School of Management’s Center for Entrepreneurial Leadership and Lemur Studios