In this episode of INcorporate: A Podcast for Business Owners, Susan and Jordan sit down with supply chain expert John Hogg of Straightforward Consulting to unpack the power of supply chain strategy for small businesses. Whether you're a manufacturer, distributor, or service-based business, this conversation reveals how efficient systems can boost profitability, reduce risk, and create long-term growth. Topics discussed include: What a supply chain really is—and why service businesses have one too How and when small businesses should formalize their supply chain Red flags that indicate your current systems are failing How to reduce inventory without sacrificing service levels Freight strategies: Competing with bigger players through smart partnerships Tools and technology that help move beyond sticky notes and spreadsheets Why supplier scorecards and risk mitigation are essential The impact of tariffs How supply chain optimization can fund itself and drive growth Learn how to build a resilient supply chain that scales with you. Listen now and share with fellow entrepreneurs!Learn more about Straightforward Consulting.Presented by UB School of Management’s Center for Entrepreneurial Leadership and Lemur Studios.