In this episode of INcorporate, Susan Steffan and Jordan Lema talk with Alan Pawlowski, valuation expert and principal at Pace Management Group, to explore the real drivers behind business value. Whether you're a startup founder or a seasoned business owner, understanding what your company is worth—and how to grow that value—is critical to your long-term success. Alan breaks down the key factors that impact valuation, from financial performance to leadership structure. You’ll also hear practical advice on preparing for sale, succession, or future investment—no matter where you are in your business journey. Topics discussed include: Why valuation matters—even if you’re not planning to sell soon The top factors that influence your company’s value How owner dependency lowers business valuation Ways to increase value by improving operations and leadership Common misconceptions about business valuation Preparing for a future sale or succession Tools and professional resources that support valuation planning Whether you're looking to exit in the next 10 years or just want to future-proof your business, this episode will give you the tools to make smarter, more strategic decisions. Tune in to gain clarity, confidence, and control over what your business is truly worth!Learn more about Pace Management Presented by UB School of Management’s Center for Entrepreneurial Leadership and Lemur Studios.