'Indian Influencers: An Inside Affair’ is a podcast series of 4 parts, produced by Anjani Chadha and Prachee Suman, who have graduated in multi media and mass communication from the IP College For Women, Delhi University (2021). This podcast is a result of their 3-month internship with Cine Ink, a hub of Hindi-Urdu podcasts based in London.
The podcast looks into the making of ‘an influencer’ and addresses the opportunities and issues this social-media-generated influencer culture can create. In each episode, the media students take a critical look at this rapidly escalating trend wherein people build a massive following through ‘content creation’ and then partner with brands to promote products and services.
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'Indian Influencers: An Inside Affair’ is a podcast series of 4 parts, produced by Anjani Chadha and Prachee Suman, who have graduated in multi media and mass communication from the IP College For Women, Delhi University (2021). This podcast is a result of their 3-month internship with Cine Ink, a hub of Hindi-Urdu podcasts based in London.
The podcast looks into the making of ‘an influencer’ and addresses the opportunities and issues this social-media-generated influencer culture can create. In each episode, the media students take a critical look at this rapidly escalating trend wherein people build a massive following through ‘content creation’ and then partner with brands to promote products and services.
Anjani Chadha talks to Saumya Sindhu, a Delhi-based digital creator, discussing her journey of content creation, struggles, motivations and what keeps Saumya going. In times of content overload, the episode addresses the perils of influencer culture and the necessary fixes to keep one’s mental health sound from this new-found anxiety-inducing culture.
Indian Influencers: An Inside Affair
'Indian Influencers: An Inside Affair’ is a podcast series of 4 parts, produced by Anjani Chadha and Prachee Suman, who have graduated in multi media and mass communication from the IP College For Women, Delhi University (2021). This podcast is a result of their 3-month internship with Cine Ink, a hub of Hindi-Urdu podcasts based in London.
The podcast looks into the making of ‘an influencer’ and addresses the opportunities and issues this social-media-generated influencer culture can create. In each episode, the media students take a critical look at this rapidly escalating trend wherein people build a massive following through ‘content creation’ and then partner with brands to promote products and services.
