In this episode of Indie Author Roadmap, hosts Rob and Rachel discuss their writing progress, holiday traditions, and the challenges of marketing their books. They welcome guest Lee Mountford, a horror author who shares his journey into indie publishing, his experiences with marketing, and the impact of TikTok on his sales. The conversation covers various strategies for promoting books, including the use of TikTok Live and merchandise, as well as the importance of consistency in marketing efforts. In this engaging conversation, Lee Mountford shares insights on the indie author journey, emphasizing the importance of cross-genre appeal, building a consistent writing routine, and leveraging TikTok lives for reader engagement. He discusses the significance of presentation in book sales and outlines his future plans, including special editions and translations of his work. The discussion highlights the evolving landscape of indie publishing and the need for authors to connect authentically with their readers.