We welcome back to the show Derek Pearson also known as Big D the Weatherman. Big D is quite the established industry executive. Here are some of the activities/accomplishments that he’s been involved with: 2015 Remy Martin NYC Producer Series Judge, In Promotions Representative of the Year Nominee -S.I.N. Awards, Member of the Voting Committee for the Global Spin Awards, Derek Jeter “RE2PECT” Campaign Ambassador (with commercial cameo), and 2015 CORE DJ Award for Excellence in Music.
Derek is currently the Sr Director of Promotions & Lifestyle Marketing at RocNation. Big D Creates national radio campaigns for the active artists under the Roc Nation label such as: Buju Banton, The LOX, Snoh Aalegra, and Rapsody. He works closely with the Marketing team on expansive rollout plans to create maximum campaign exposure, has continued integration with the lifestyle outlets to increase awareness on artist visibility, utilizes in-house brands like Paper Planes Clothing and D'usse Cognac to create high level events, and incorporates digital data and analytics to hone in on areas of concentration to continue to target/magnify areas that are doing well or need improvement.
Derek’s key areas of expertise are but not limited to: Securing radio play artists, Networking with radio and entertainment executives on behalf of artist and label, Budget management, Artist development, Leadership and mentoring of staff and Record promotions.
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