In this episode, Emi Guerra sits down one-on-one with Otto Othman — CEO & founder of Pincho (formerlyPincho Factory) — to talk about the real story behind building a burger brand from the ground up.From launching with $77K and literally having $6.27 in the bank, to winning Burger Bash, scaling pains at “3locations,” and the moment Otto decided franchising wasn’t worth it (and bought stores back to regain control)— this is a masterclass in growth, operations, branding, and hard-earned founder lessons.Otto also breaks down the tech + systems Pincho uses to protect quality (real-time guest feedback, training,AI tools), the COVID decision he’s most proud of, the $30K-in-the-bank wake-up call, and the risky rebrandstunt that made everyone talk.Watch if you’re into: entrepreneurship, restaurants, franchising, branding/rebrands, systems, leadership, andreal business war stories.00:00 Intro02:10 Otto’s background (tech → nightlife → restaurants)06:02 “We had $6.27…” the opening week story09:23 Early revenue growth + awards momentum14:40 Burger Bash + what it changed26:01 Why “3 locations” is where things break32:11 COVID decision: people first39:18 “Over my dead body” leadership rules + mistakes57:16 $30K left: the turning point + mentor playbook01:04:37 The viral “Factory” rebrand stunt01:09:37 The risk + aftermath of rebranding01:12:00 Houston expansion (data-driven)01:17:00 Rapid fire / final thoughtsothmanConnect with me on my instagram:🤳 Instagram: https://www.instagram.com/emiguerra99/Connect with Otto Othman:Instagram: https://www.instagram.com/otto_Listen to my podcasts on:🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/industry-talks-hospitality-podcast/id1790526837🍏 Spotify: https://open.spotify.com/show/5Qqf1YkCmKKL0nEH9J5rAvCheck out my hospitality businesses on Instagram:🏨 Breakwater Hospitality Group: https://www.instagram.com/breakwaterhg/🏨 The Wharf Miami: https://www.instagram.com/wharfmiami/🏨 The Wharf Fort Lauderdale: https://www.instagram.com/wharfftl/🏨 PIER 5: https://www.instagram.com/pier5bayside/🏨 JohnMartin’s: https://www.instagram.com/johnmartinsmiami/🏨 Carousel Club: https://www.instagram.com/carouselclb/🏨 Regatta Grove: https://www.instagram.com/regattagrove/🏨 Riverside Wharf: https://www.instagram.com/riversidewharf/Thank you for your support. If you aren’t already subscribed, do subscribe to the channel for our latestepisodes. Cheers!#EmiGuerra #OttoOthman #Pincho #PinchoFactory #Podcast #BusinessPodcast #Entrepreneurship#FounderStory #SmallBusiness #RestaurantBusiness #RestaurantOwner #Hospitality #Branding #Rebrand#Franchising #Leadership #Startup #Marketing #Operations #Miami