Infinity Nation | Growth Conversations That Matter
Infinity Nation
13 episodes
1 month ago
In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level tracking to TACoS/blended ROAS, prioritising customer lifetime value and repeat purchases, the limits of Android and desktop data, the importance of top-of-funnel spend, implications of GA4 and a cookie-less future, and emerging solutions like behavioral/finge...
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In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level tracking to TACoS/blended ROAS, prioritising customer lifetime value and repeat purchases, the limits of Android and desktop data, the importance of top-of-funnel spend, implications of GA4 and a cookie-less future, and emerging solutions like behavioral/finge...
Iona Silverman, Freeths | Navigating the influencer marketing landscape Ep.2
Infinity Nation | Growth Conversations That Matter
34 minutes
3 months ago
Iona Silverman, Freeths | Navigating the influencer marketing landscape Ep.2
In this episode of Infinity Nation and Beyond, Founder and CEO of Infinity Nation Al Keck speaks to Iona Silverman, a Partner at legal firm Freeths and specialises in Intellectual Property & Media in particular with advertising and marketing law with a focus on influencer collaborations. Key Topics Discussed: Influencer Marketing Insights: How influencers can accelerate brand growth by connecting with like-minded customers and building credibility. Authenticity vs Control: We explor...
Infinity Nation | Growth Conversations That Matter
In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level tracking to TACoS/blended ROAS, prioritising customer lifetime value and repeat purchases, the limits of Android and desktop data, the importance of top-of-funnel spend, implications of GA4 and a cookie-less future, and emerging solutions like behavioral/finge...
