Infinity Nation | Growth Conversations That Matter
Infinity Nation
13 episodes
1 month ago
In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level tracking to TACoS/blended ROAS, prioritising customer lifetime value and repeat purchases, the limits of Android and desktop data, the importance of top-of-funnel spend, implications of GA4 and a cookie-less future, and emerging solutions like behavioral/finge...
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In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level tracking to TACoS/blended ROAS, prioritising customer lifetime value and repeat purchases, the limits of Android and desktop data, the importance of top-of-funnel spend, implications of GA4 and a cookie-less future, and emerging solutions like behavioral/finge...
Oli Spark, Sweet Analytics | How to use customer data effectively to drive performance in eCommerce Ep.1
Infinity Nation | Growth Conversations That Matter
31 minutes
3 months ago
Oli Spark, Sweet Analytics | How to use customer data effectively to drive performance in eCommerce Ep.1
In this episode of Infinity Nation and Beyond, Founder and CEO of Infinity Nation Al Keck speaks to Oli Spark, founder of marketing and analytics platform, Sweet Analytics, to explore the critical role of customer data in driving sustainable growth for direct-to-consumer (D2C) businesses. They delve deep into how businesses can harness data to understand customer acquisition, retention, and lifetime value, and discuss practical strategies for making marketing more effective and personalised. ...
Infinity Nation | Growth Conversations That Matter
In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level tracking to TACoS/blended ROAS, prioritising customer lifetime value and repeat purchases, the limits of Android and desktop data, the importance of top-of-funnel spend, implications of GA4 and a cookie-less future, and emerging solutions like behavioral/finge...
