Infinity Nation | Growth Conversations That Matter
Infinity Nation
13 episodes
1 month ago
In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level tracking to TACoS/blended ROAS, prioritising customer lifetime value and repeat purchases, the limits of Android and desktop data, the importance of top-of-funnel spend, implications of GA4 and a cookie-less future, and emerging solutions like behavioral/finge...
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In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level tracking to TACoS/blended ROAS, prioritising customer lifetime value and repeat purchases, the limits of Android and desktop data, the importance of top-of-funnel spend, implications of GA4 and a cookie-less future, and emerging solutions like behavioral/finge...
Rob Beattie, Klarna | How 'Buy now, pay later' can help achieve greater results in eCommerce. Ep.3
Infinity Nation | Growth Conversations That Matter
34 minutes
3 months ago
Rob Beattie, Klarna | How 'Buy now, pay later' can help achieve greater results in eCommerce. Ep.3
In this episode, we dive into the booming world of Buy Now, Pay Later (BNPL) with Rob Beattie, Partner Manager at Klarna UK. Discover how BNPL is reshaping ecommerce, boosting acquisition, conversion, retention, and average order values for retailers worldwide. Rob offers insights on the rapid growth of Klarna, its impact on consumer behavior, and the importance of trust and responsible lending in this space. About the Guest Rob Beattie, Partner Manager at Klarna UK, is responsible for managi...
Infinity Nation | Growth Conversations That Matter
In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level tracking to TACoS/blended ROAS, prioritising customer lifetime value and repeat purchases, the limits of Android and desktop data, the importance of top-of-funnel spend, implications of GA4 and a cookie-less future, and emerging solutions like behavioral/finge...
