Infinity Nation | Growth Conversations That Matter
Infinity Nation
13 episodes
1 month ago
In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level tracking to TACoS/blended ROAS, prioritising customer lifetime value and repeat purchases, the limits of Android and desktop data, the importance of top-of-funnel spend, implications of GA4 and a cookie-less future, and emerging solutions like behavioral/finge...
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In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level tracking to TACoS/blended ROAS, prioritising customer lifetime value and repeat purchases, the limits of Android and desktop data, the importance of top-of-funnel spend, implications of GA4 and a cookie-less future, and emerging solutions like behavioral/finge...
Steve Robinson, Omnicommerce | The Secrets of Marketing Spending Ep.6
Infinity Nation | Growth Conversations That Matter
24 minutes
3 months ago
Steve Robinson, Omnicommerce | The Secrets of Marketing Spending Ep.6
In this episode, host Al Keck sits down with Steve Robinson, founder and CEO of Omnicommerce, to delve deep into marketing spend strategies, focusing on optimising long-term value through customer lifetime value and insightful data analytics. Key Topics Discussed: Introduction to OmnicommerceThe Importance of Customer Lifetime Value (CLV) - why focusing solely on short-term metrics or new customer acquisition is riskyChallenges for E-commerce BusinessesAccurate Modeling of Customer Behaviour...
Infinity Nation | Growth Conversations That Matter
In this episode, host Al Keck sits down with James Ewens, Head of Ecommerce at Furniturebox UK to talk about how e‑commerce brands can sustain growth after iOS14 and rising privacy restrictions, specifically: shifting from channel-level tracking to TACoS/blended ROAS, prioritising customer lifetime value and repeat purchases, the limits of Android and desktop data, the importance of top-of-funnel spend, implications of GA4 and a cookie-less future, and emerging solutions like behavioral/finge...
