In Episode 04 of Influence - Personal Branding for Founders, Dayal breaks down exactly how founders personal brand can land the right customers not (just) with the right content. He outlines proven strategies with examples of how your founders personal brand can get noticed by your ICP if you show up exactly where they hangout. Yes, keywords, consistency & strategies still matter. But only if you show up at the right place (where your Ideal Customer Profile already spends time). Dayal also explains how the right personal branding & content systems can build trust in your ICP to build long lasting relationships. If you’ve ever wondered why your content isn’t converting even when you post great content, this episode offers a roadmap to great, high-quality conversions.