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Influencing Insider
Influencing
144 episodes
6 days ago
The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them. Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.
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News Commentary
News
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All content for Influencing Insider is the property of Influencing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them. Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.
Show more...
News Commentary
News
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Influencing Insider with Belinda Jennings
Influencing Insider
35 minutes 12 seconds
3 weeks ago
Influencing Insider with Belinda Jennings

Mum Central is hugely successful and has 1.1 million Facebook followers, 36.5k on Instagram, 1.6k on X, and 29.6k on TikTok.

Areas covered will include:

  • How did Belinda begin Mum Central?
  • Its use of social media in growing its audience
  • What topics is Mum Central interested in?
  • How Mum Central interacts with PRs
  • How you PRs pitch story ideas to Mum Central.

About Belinda Jennings

Belinda Jennings is the founder, owner and managing editor of Mum Central. Belinda has worked in the media/marketing industry for over 25 years and is now channeling all that knowledge and experience as both an industry professional and mum of two teenage boys into Mum Central and fellow publications Mum’s Pantry and Australian Baby Bargains.

Influencing Insider
The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them. Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.