From free trials to new product bundles, subscription-based services are pulling out all stops to attract and retain customers during the pandemic. But the question remains: are these tactics working? In this episode of Ink Tank, Naveen Wall and Julio Lopez from Movable Ink’s Strategy team discuss how subscription-based services from media streaming to retail can effectively acquire new customers, optimize lifetime value, and reduce churn. They’ll explore strategies that are unique to subscription services and take a look at the brands that are doing an incredible job.