Creating Best-in-Class Marketing Automation Programs with Lenovo's Ashley Morse

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Ink Tank

Movable Ink

22 episodes

3 weeks ago

Ink Tank by Movable Ink is a podcast designed to help digital marketing leaders excel in today’s ever-changing environment. From must-know trends to practical tips and best practices, every episode will keep you a step ahead of the digital marketing curve and react in real-time. Subscribe now and don’t miss a thing.

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Marketing

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Creating Best-in-Class Marketing Automation Programs with Lenovo's Ashley Morse

Ink Tank

28 minutes 46 seconds

4 years ago

Creating Best-in-Class Marketing Automation Programs with Lenovo's Ashley Morse

There was a substantial boom in electronics sales throughout 2020 as consumers around the globe sought digital escapism during social distancing restrictions. For brands like Lenovo, this presented huge opportunities for growth.

In our latest Ink Tank episode, Ashley Morse, Email Marketing Automation Program Manager at Lenovo, talks about how she maximized that growth opportunity by creating a world-class marketing program with automated and streamlined real-time content creation.

Discover how Lenovo utilized API automation to drive revenue in the holiday season, as well as the crucial pivots her team made during the COVID-19 pandemic that positioned Lenovo with a competitive advantage moving forward.