In this final Business & Finance segment of 2025, Abe Kamara is joined by Ms. B for a timely and informative conversation centered on the power of marketing and social media for immigrant-run businesses.

The episode opens with a warm welcome back to Ms. B following time away mourning the loss of her brother in Rhode Island. Abe and Ms. B then briefly acknowledge several heavy and impactful events shaping our communities, including the tragic shooting at Brown University, the heartbreaking murder of a mother of five here in Minnesota, and the ongoing ICE raids across the Twin Cities—underscoring the emotional and economic pressures many immigrant families and entrepreneurs are facing.

From there, the conversation shifts into an energetic and practical business discussion focused on why marketing must be a priority in 2026. Abe and Ms. B emphasize that social media alone is not enough—businesses must be intentional, strategic, and willing to invest financially in their marketing rather than simply posting and hoping customers show up.

This episode serves as both a reflection and a call to action, encouraging immigrant-owned businesses to take their visibility, branding, and growth seriously as they prepare for the year ahead.

A powerful close to the 2025 Business & Finance series—informative, honest, and forward-looking.