In this episode of the Innovantage Podcast, host Max Golikov sits down with Adriana Grüschow — Industry Lead Business Development Manager at Zühlke Group and a seasoned expert in smart connected solutions, complex innovation, and sustainability in the industrial sector. Together, they explore what it really takes to bridge hardware with AI — and how IoT is reshaping not just products, but entire business models. Discover how to: ➡️ Move beyond buzzwords and align AI with real-world business challenges ➡️ Navigate the shift from selling products to delivering services — and why this matters now more than ever ➡️ Scale IoT initiatives from proof of concept to profit-driving solutions ➡️ Understand the impact of the EU Data Act — and why data ownership is the next big frontier ➡️ Lead successful digital transformation in traditional industries Adriana brings rare clarity and cross-disciplinary insight — blending engineering expertise with business strategy to tackle the complex challenges of industrial innovation. Whether you're building IoT products, leading transformation efforts, or just trying to separate the hype from the opportunity, this conversation is packed with actionable lessons. 🎙 Don’t forget to like, subscribe, and share! Connect with Our Guest Adriana Grüschow – https://www.linkedin.com/in/adriana-grueschow/ Connect with Max (Host) Max Golikov – https://www.linkedin.com/in/maxim-golikov/ Follow for More Insightful Episodes Innovantage Podcast: https://www.linkedin.com/company/innovantage-podcast/ Sigli: https://www.linkedin.com/company/sigli/ Instagram: https://instagram.com/sigli.gang TikTok: @innovantage / @sigliofficial Tech is changing. Business models are evolving. If you're serious about leading innovation — this episode is a must-listen.