Competing on Price: Why It's a Marketing Fail and What to Do Instead

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Innovate & Elevate with Fractal

Gerard Doyle

122 episodes

4 days ago

Welcome to Innovate & Elevate, the ultimate podcast for startup founders and entrepreneurs looking to disrupt the market and bring their groundbreaking ideas to life. Each episode, in just 10 minutes, delivers punchy, actionable marketing insights tailored to the unique challenges of launching an innovative product.Taking an innovation to market isn't easy—your potential customers aren't even aware they need what you're offering. You're battling the status quo, and traditional marketing strategies just don't cut it for trailblazers like you.Tune in to Innovate & Elevate for sharp, no-nonsense

Entrepreneurship

Business

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Entrepreneurship

Business

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Competing on Price: Why It's a Marketing Fail and What to Do Instead

Innovate & Elevate with Fractal

5 minutes 30 seconds

1 year ago

Competing on Price: Why It's a Marketing Fail and What to Do Instead

If you're competing on price, you've probably failed in marketing.

Price is a variable that is easy to compare, and cheap is a terrible strategy where only one business wins, and that'll be the business that's best at cutting costs.

If you're a business founder, I bet that's not the kind of business you want to build.