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How are successful and profitable brands growing quickly? Join Innovate Marketing for interviews with the people that are making waves in marketing, branding, and business growth. Innovate Marketing is an original show from https://MyPodcast.Media
MyPodcast.Media produces podcasts that authentically connect Brands to thier target customers. Learn more at https://MyPodcast.Media
#20 - Wendy White: CMO at Daxko - Brand, Demand, Go To Market, Revenue, and Marketing
Innovate Marketing
24 minutes
2 years ago
#20 - Wendy White: CMO at Daxko - Brand, Demand, Go To Market, Revenue, and Marketing
Wendy White is the CMO at Daxko. The Daxko Nation includes several distinct brands: Daxko, CSI Spectrum, Club Automation, AAC, GroupEx PRO, SugarWOD, and Zen Planner. Through these brands, Daxko delivers comprehensive technology solutions and experienced services to health & wellness facilities. Since they began in 1998, Daxko has grown to span 68 countries, 10,000 facilities and over 20 million members. Sherry Peak talks to Wendy about her recent appointment at Daxko, how she approaches marketing and brand growth, and what she sees as emerging and re-emerging trends.
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Innovate Marketing
How are successful and profitable brands growing quickly? Join Innovate Marketing for interviews with the people that are making waves in marketing, branding, and business growth. Innovate Marketing is an original show from https://MyPodcast.Media
MyPodcast.Media produces podcasts that authentically connect Brands to thier target customers. Learn more at https://MyPodcast.Media
