In this episode, Matt Mueller interviews Maximilian Anderson, founder of SKUMAX, about how AI is transforming retail, particularly for small businesses. They discuss the importance of real-time inventory tracking, the emotional impact of data on retail owners, and the potential for small businesses to lead retail innovation. Maximilian shares success stories from clients who have improved their profits by addressing stale inventory and emphasizes the need for curiosity and playfulness in lead...
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In this episode, Matt Mueller interviews Maximilian Anderson, founder of SKUMAX, about how AI is transforming retail, particularly for small businesses. They discuss the importance of real-time inventory tracking, the emotional impact of data on retail owners, and the potential for small businesses to lead retail innovation. Maximilian shares success stories from clients who have improved their profits by addressing stale inventory and emphasizes the need for curiosity and playfulness in lead...
The Death of Google Search: How AI is Rewriting the Rules of Brand Discovery
innovate ON purpose
26 minutes
4 months ago
The Death of Google Search: How AI is Rewriting the Rules of Brand Discovery
In this episode of Innovate on Purpose, Matt Mueller and Matt Ezyk discuss the impending disruption of Google search due to the rise of AI and changing consumer behaviors. Ezyk emphasizes that brands must adapt to this shift by focusing on AI-driven discovery, understanding consumer intent, and optimizing for context rather than traditional SEO. The conversation highlights the importance of experimenting with AI tools, networking with industry peers, and continuously learning to stay relevant...
innovate ON purpose
In this episode, Matt Mueller interviews Maximilian Anderson, founder of SKUMAX, about how AI is transforming retail, particularly for small businesses. They discuss the importance of real-time inventory tracking, the emotional impact of data on retail owners, and the potential for small businesses to lead retail innovation. Maximilian shares success stories from clients who have improved their profits by addressing stale inventory and emphasizes the need for curiosity and playfulness in lead...
