Luxury has lost its meaning — and consumers have noticed. In this provocative episode, Marie Driscoll, one of fashion’s most respected analysts, joins Matt Mueller to dissect how “big is the enemy of cool.” Marie explains why skyrocketing prices and falling quality have created a trust recession, and how transparency, storytelling, and craftsmanship can win it back. They explore the rise of “mastige” brands, the dilution of exclusivity, and what younger labels can learn from heritage houses w...
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Luxury has lost its meaning — and consumers have noticed. In this provocative episode, Marie Driscoll, one of fashion’s most respected analysts, joins Matt Mueller to dissect how “big is the enemy of cool.” Marie explains why skyrocketing prices and falling quality have created a trust recession, and how transparency, storytelling, and craftsmanship can win it back. They explore the rise of “mastige” brands, the dilution of exclusivity, and what younger labels can learn from heritage houses w...
The Internal Influencer’s Guide: Driving Purpose-Driven Transformation from Within
innovate ON purpose
35 minutes
1 month ago
The Internal Influencer’s Guide: Driving Purpose-Driven Transformation from Within
In this episode, Ed Farley, Partner at Newport LLC, and a seasoned brand marketing strategist, discusses the importance of purpose-driven transformation in businesses. He emphasizes the shift from traditional marketing to a consumer-led approach, where brands must connect with their customers on a deeper level. Farley highlights the role of internal influencers in driving change within organizations and the necessity of aligning brand strategies with a clear purpose. He provides practical ins...
innovate ON purpose
Luxury has lost its meaning — and consumers have noticed. In this provocative episode, Marie Driscoll, one of fashion’s most respected analysts, joins Matt Mueller to dissect how “big is the enemy of cool.” Marie explains why skyrocketing prices and falling quality have created a trust recession, and how transparency, storytelling, and craftsmanship can win it back. They explore the rise of “mastige” brands, the dilution of exclusivity, and what younger labels can learn from heritage houses w...
