In this episode of the Innovation Book Club, Alex Drago and Wais Pirzad discuss the paper ‘What creates advantage in the ‘social era’?’ by Tim Kastelle, Nilofer Merchant, and Martie-Louise Verreynne. From the authors: “We have observed the economy move from one where centralized organizations initiated value creation to one where that same value creation develops with the help of multiple outside, contributing networks. This tectonic shift means that all modern industries now have a different source of advantage. We have seen this documented in examples starting in the 1990s, when influencers enabled innovation platforms as business models, and continued to what we see today in the Social Era with crowdsourcing, open innovation and business models. The Social Era will reward those organizations that realize they shouldn’t create value alone. If the industrial era was about building things, the social era is about connecting things, people, and ideas.” You can read the article here: shorturl.at/fqCGN Here’s Nilofer Merchant talking about her concept of ‘onlyness’: shorturl.at/zMQX0 Tim Kastelle’s Discipline of Innovation blog: https://timkastelle.org/ Here’s three questions to help you reflect on what you’ve just heard: 1, According to the authors, new ideas come from outside the core of the business. In your experience of work, do the truly successful ideas come from outside the core of the business or do they just come from the top of the leadership hierarchy? 2, Where does your company think it fits on the advantage map? Where do you think it fits on the advantage map? 3, How would you describe your ‘onlyness’? Contact us: nadrago@gmail.com or wais.pirzad@gmail.com