Welcome to an engaging episode of Innovation Deciphered, led by your host, Director of Invennt, Tim Fitch. Joining him is Drew Ritchie, a distinguished figure and the Founder and Former CEO of UPP broadband. Prepare to embark on a journey through the dynamic landscape of entrepreneurship and visionary leadership.   In this enlightening discussion, Tim and Drew delve into the depths of Drew's illustrious career spanning over three decades. From his early days as a civil engineer to his evolution into a strategic leader, Drew's insights illuminate the path to success, culminating in the acquisition of UPP by Virgin Media for a remarkable 9-figure sum in September 2023.   Discover how Drew secured substantial private equity investment, guiding the company through its inception to a stage of significant growth, overseeing a team of over 185 employees and achieving exceptional metrics in infrastructure, customer satisfaction, and employee contentment.   Join us as Drew unveils the keys to navigating complex regulatory environments and driving innovation in regulated industries. As a Fellow of the Institution of Civil Engineers and a Chartered Engineer, Drew's contributions extend far beyond his professional roles, shaping the industry's future through his leadership and vision.   Explore the nuances of entrepreneurship as Drew recounts his journey from corporate life to founding and scaling up his ventures. Gain insights from his experiences in crafting compelling business plans, raising capital, and navigating the unpredictable terrain of start-up ecosystems.   Above all, discover the transformative power of collaboration, a cornerstone of Drew's journey. Tim and Drew delve into the importance of diverse perspectives, expertise, and ideas in shaping groundbreaking solutions and pushing the boundaries of innovation.