Why Custom System-on-Chip is Essential in Today's Technology Landscape: Understanding the Advantages and Importance of Custom SoCs Who is Socionext? What does the name represent? Why do we even need custom System-on-Chip (SoC)? And what are custom SoC applications? In this video Mark Ellins, a Senior Director Marketing in Socionext Europe, answers these questions and provides more detail on why it is beneficial to partner with Socionext to produce the ideal customized System-on-Chip optimally tailored to your application. Being founded in 2015 from the fusion of LSI Divisions Fujitsu and Panasonic, Socionext has more than 40 years of experience. What Socionext represents is also embedded in our name. "SOC" for System-on-Chip as a core business, "I" and "O" for input and output as a fundamental aspect of semiconductor design, and "NEXT" for our forward thinking with a strong focus on technological innovation. Custom SoCs can solve challenges you would not be able to address with standard components, such as performance, power consumption or space limitations. Furthermore, with custom SoCs you are able to protect intellectual property while differentiating your products. Socionext will help you with the product design process and implementation process to reach the ideal application solution.