#005 - The Godfather of Advertising - Creating a memorable brand, why product matters and fundamentals of business with Sir John Hegarty

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Inside A StartUp

The Up Company

5 episodes

1 week ago

This is the 'Inside A StartUp' podcast hosted by Charlie Stewart and Charlie Baron from The Up Company. Each week we bring you fascinating and engaging insights into the behind the scenes mysterium of start-up life with the help of some inspirational individuals who have a story to tell. We are a practical podcast that aims to give our audience actionable insights into what it takes to start and grow a business from the ground up. We will be sure to highlight mistakes to avoid, philosophies to live by, and of course, do all of this whilst providing entertaining and engaging conversation.

Entrepreneurship

Business

RSS

All content for Inside A StartUp is the property of The Up Company and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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#005 - The Godfather of Advertising - Creating a memorable brand, why product matters and fundamentals of business with Sir John Hegarty

Inside A StartUp

44 minutes 39 seconds

5 years ago

#005 - The Godfather of Advertising - Creating a memorable brand, why product matters and fundamentals of business with Sir John Hegarty

This week we are delighted to be joined by advertising legend, and theUp.co investor, Sir John Hegarty. He gives us a tour of his remarkable career in advertising, from getting involved in advertising as a result of a love for ideas right the way through to Levi's 501 campaign and introducing us to Audi's famous "vorsprung durch technik" phrase. He also talks about how advertising is a great world for those who want to understand the fundamentals of business and how to manage the creativity of individuals whilst balancing the success of their business. Charlie and Sir John delve into the power of having a brand vs just a business whilst also touching on what it takes to create a memorable brand. Sir John also lays out his investment strategy that he deploys at the Garage Soho, with a key focus on product because as we learn earlier in the episode, there is only so far marketing can take you... This episode really does have so many valuable lessons that can be applied to your work and personal life, enjoy!