How to Hack Humans: The Art and Science of Reading People

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Inside BS Show

Dave Lorenzo

947 episodes

2 weeks ago

Would you like to work with better clients, make more money, and build a business that gives you true freedom? Have you struggled with the loneliness that comes with working long hours and solving the dozens of complex problems you face as an entrepreneur? Do you ever feel like the most valuable business secrets are shared behind closed doors—where only insiders have access? Welcome to The Inside BS Show—your daily invitation to step behind the velvet rope and into the room where real business leaders talk strategy, success, and scale. These are your people. They've been where you are, and they've gone where you want to go. But most importantly, they feel your pain and can help it go away. If you're an entrepreneur, CEO of a private company, or leader of a professional firm, this show is your secret weapon. On each show we break down the business growth strategies that insiders use to win—revenue generation, building influence, succession planning, hiring top talent, navigating legal minefields, and crafting an exit strategy that maximizes value. But this isn’t just a podcast—it’s a community. We don’t just talk at you; we bring you into the conversation. Your host, Dave Lorenzo (The Godfather of Growth), gives you an exclusive front-row seat to the insights, strategies, and behind-the-scenes conversations that drive business success. A new episode drops each Wednesday at 6 AM. Want to connect with Dave? Call (305) 692-5531. What are you waiting for? Join us ON THE INSIDE.

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Entrepreneurship

Business

How to Hack Humans: The Art and Science of Reading People | 944

Inside BS Show

39 minutes

1 month ago

How to Hack Humans: The Art and Science of Reading People | 944

In this episode, Dave Lorenzo sits down with Susan Ibitz, known as The Human Behavior Hacker, to explore the science and psychology behind reading people. Susan shares her expertise as the world’s only civilian hostage negotiator and explains how face reading, language analysis, and micro-expressions can reveal what others are thinking before they speak.

Key Topics Discussed:

How to cold read anyone in 90 seconds
Why words reveal more truth than body language
How face reading exposes hidden personality traits
What lawyers, negotiators, and salespeople can learn from behavioral profiling
How to build instant trust through vulnerability
The subtle power of pronouns — and what it means when someone avoids “I”
Why paying attention to backgrounds in Zoom meetings gives you an edge
How vulnerability and authenticity win more negotiations than aggression
How to use behavioral cues to tailor your communication and close deals

About Susan Ibitz:
Susan Ibitz is a human behavior expert, profiler, and the world’s only civilian hostage negotiator. She’s the founder of the Human Behavior Lab, where she trains professionals to read others and communicate with precision. Susan’s work combines psychology, linguistics, and behavioral science to help lawyers, executives, and sales professionals gain a competitive edge.
Visit: humanbehaviorlab.com

Resources Mentioned:

Human Behavior Lab — humanbehaviorlab.com
Cendrowski Corporate Advisors — Business Valuation, Litigation Support, and Family Office Advisory. Call 866-717-1607.
Get your free business development plan: RevenueRoadmapGuide.com

Call to Action:
Buy The 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763