EP317: Unlocking Profit - The ROI of Building Accessible Websites, With Industry Expert Bet Hannon

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Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Paul Rogers and James Gurd

318 episodes

23 hours ago

Welcome to Inside Commerce, your independent guide to ecommerce success. Hosted by seasoned consultants James Gurd & Paul Rogers, our weekly podcast delivers clear, unbiased insights backed by decades of industry expertise. Formerly known as Re:platform, Inside Commerce is your go-to resource for navigating the fast-paced world of ecommerce and planning for performance improvements. Get weekly updates to keep pace with the latest trends, expert interviews, and real-world case studies to stay ahead of the curve. At Inside Commerce, we believe informed decisions are the key to lasting success.

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EP317: Unlocking Profit - The ROI of Building Accessible Websites, With Industry Expert Bet Hannon

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

49 minutes 55 seconds

1 day ago

EP317: Unlocking Profit - The ROI of Building Accessible Websites, With Industry Expert Bet Hannon

Here's why you should listen to this podcast...

25% of adults worldwide are affected by disability, whether temporary or ongoing, and they control around $8 trillion in disposable income. When you're not focusing on accessibility, you're leaving money on the table as an ecommerce brand.

Chapters:

[00:30] Introduction to Web Accessibility
[06:00] Understanding the Economic Impact
[13:00] Legal Implications and Compliance
[21:15] Practical Steps for Accessibility
[29:45] Tools and Resources for Testing
[36:00] Future of Accessibility in Digital Commerce

Investment in accessibility can deliver an ROI

Building accessible websites is not just a moral & legal obligation but a strategic business move. In this podcast, we explore the criticality of web accessibility, revealing how it can significantly boost your ROI.

Join us and web accessibility expert Bet Hannon, CEO of AccessiCart, to learn about the tangible benefits of making your website accessible to all users, and how this inclusivity translates into better user experience and increased conversions.

What you'll learn:

The impact of web accessibility on business success.
Practical steps to enhance your website's accessibility and the potential financial gains from doing so.
Actionable insights and real-world examples that demonstrate the power of inclusive design.

Key discussion points:

The broad impact of web accessibility on user experience and ROI.
The evolving landscape of accessibility legislation in the US and EU.
Real-life examples of businesses that have benefited from accessible design.
he role of automated and manual testing in identifying accessibility issues.
Legal implications and the cost of non-compliance with accessibility standards.
How to calculate the ROI of accessibility improvements.
The importance of accountability and ownership in implementing accessibility.
Tools and resources for starting your accessibility journey. & auditing websites.

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