Hi everyone, we are back with another episode of our podcast allowing you to get to know people working behind the scenes of the crypto industry. Today we are joined by Nathan Snell, the CEO, and Co-Founder of Raleon, a web3 marketing platform empowering brands, games, and dApps to engage and retain users using on and off-chain data.
Welcome to the 160th episode of the Inside Crypto Podcast. This episode was recorded on August 18th, 2023. Raleon provides unique insights into user behavior by combining off-chain app data with on-chain data, giving you the data you need to boost conversions and retention. We talk about some of the existing problems with Web 3 communities and how the Raleon solution solves them.
Thanks, everyone for listening, and don’t forget to tune in next week when we speak to Aaron Kong, Growth & Strategy Lead at Osmosis.
Topics Covered Today:
You posted something on Twitter last month that I thought was really interesting: “I've wondered recently whether user acquisition in web3 is actually tiered today.” What do you mean by that?
Before, we get any further, what is Raleon and how does it work?
How is Raleon different from other Web3 customer engagement platforms?
Why did you go about creating it?
Do you think we just aren’t engaging with customers in the right way or that perhaps society has changed and the old engagement paradigms don’t apply anymore?
I was speaking to a coworker of mine and he mentioned the next generation of Web3 users are going to be millennials and zoomers, how do we reach them?
Raleon uses a lot of gamification but if we look at gamified apps like Duolingo, their overall adoption curve has flattened. Do you think web3 will be different?
What is your vision for the future of customer engagement in Web3?
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