In this episode, Sevim Aktas chats with Tim McPhie, spokesperson for energy and climate at the European Commission. 🌍✨

Tim shares his career journey—from law school to EU communications—and reflects on how Brussels’ messaging strategies have evolved over the years. He offers insights into disinformation challenges, lessons from EU election campaigns, and practical tips for young professionals pursuing communications roles in the EU bubble.

Key Takeaways:

👉🏽 From law to communications – Tim’s career highlights the importance of adaptability and exploring unexpected paths.
👉🏽 Improving EU messaging – How Brussels shifted to clearer, more accessible communication strategies.
👉🏽 Fighting disinformation – Tips for maintaining trust and delivering reliable information in today’s media landscape.
👉🏽 Career-building advice – Why networking, attention to detail, and policy knowledge are key for EU roles.

Chapters:

• 00:00:01 – Introduction and Career Background
• 00:06:27 – Evolution of EU Institution Communications
• 00:14:19 – Addressing Disinformation and Communication Challenges
• 00:18:25 – EU Elections Experience and Evolution
• 00:22:45 – Career Advice for Young Professionals

Guest Links:

🔗 Connect with Tim McPhie on LinkedIn: Tim McPhie’s Profile
🔗 Learn More About EU Elections: European Parliament Elections.
🔗 Stay Updated on EU Climate News: sevim • eu green deal brief (@sevimaktaseu).

Engagement Links:

🌱 Follow us on Instagram 🌍✨ – @sevimaktaseu
⭐️ Rate & review the podcast on Spotify/Apple Podcasts 🎧⭐️
🎧 Share this episode with EU communicators and policy enthusiasts!

The views expressed on this podcast are personal and do not necessarily reflect the official position of the European Commission.

This podcast was edited by Puck Wagemaker.