Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy. Key Topics Discussed: How and why you should layer complementary audiences onto Search campaignsHow to turn search insights into audience targeting The true benefits of uploadi...
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Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy. Key Topics Discussed: How and why you should layer complementary audiences onto Search campaignsHow to turn search insights into audience targeting The true benefits of uploadi...
Is PMax the best or the worst campaign type in Google Ads?
Inside Google Ads with Jyll Saskin Gales
14 minutes
1 month ago
Is PMax the best or the worst campaign type in Google Ads?
Is Performance Max the best or worst campaign type in Google Ads? In Episode 87 of Inside Google Ads, host Jyll Saskin Gales dives into the controversy surrounding PMax. She clarifies what Performance Max is and isn't, noting how it has evolved since its launch. Then, Jyll provides her 3-step decision tree to help you determine if PMax is the right fit for your business. This episode is a must-listen for anyone considering using PMax, as Jyll provides crucial insights into why it can be amazi...
Inside Google Ads with Jyll Saskin Gales
Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy. Key Topics Discussed: How and why you should layer complementary audiences onto Search campaignsHow to turn search insights into audience targeting The true benefits of uploadi...
