Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
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Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
Bonus: How to Experiment with Email Marketing and the AI Trends to Watch
Inside HubSpot
14 minutes
2 years ago
Bonus: How to Experiment with Email Marketing and the AI Trends to Watch
Email is a channel marketers rely on everyday to communicate with their audience. But it's increasingly over-used and that can mean effectiveness suffers. In this bonus episode, we dive into how to frame and conduct experiments to improve email health. You'll leave this episode with: a framework that you can apply in your own role, an inside view on what experiments have been successful and how we ran these, and insight into what AI will mean for email content in the future.
Bookmarks:
(4:57) Customer email marketing framework
(6:30) Leveraging email personalisation to drive product usage
(10:34) The future of AI and email marketing
Helpful Resources:
Email Marketing: The Ultimate Guide
Email Marketing Best Practices That Actually Drive Results
Generative AI in APAC
Inside HubSpot
Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
