Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
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Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
Bonus: Value Not Volume - How to Build a Service Level Agreement to Align your Sales and Marketing Teams
Inside HubSpot
12 minutes
2 years ago
Bonus: Value Not Volume - How to Build a Service Level Agreement to Align your Sales and Marketing Teams
It's no secret sales and marketing teams have traditionally felt tension. Sales' point of view is that marketing isn't generating enough leads, and marketers feels like sales aren't working those leads. Jon Dick, Senior Vice President of Marketing at HubSpot, shares how you can set up a Service Level Agreement (SLA) to foster collaboration across teams, manage expectations and set your sales and marketing teams up for success. Jon also shares his personal tips for setting up an SLA, what metrics are important, and his golden principles for outbound marketing.
Bookmarks:
(4:20) Jon's 4 tips for building an SLA
(8:11) Outbound marketing principles
Helpful Resources:
The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)
Free SLA Template for Sales and Marketing
Inside HubSpot
Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
