Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
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Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
Driving $1.7 Billion in Annual Sales: Strategies From a Global Leader
Inside HubSpot
43 minutes
2 years ago
Driving $1.7 Billion in Annual Sales: Strategies From a Global Leader
Want to learn how a global company drives $1.7billion in annual revenue? In this episode we talk to HubSpot's Chief Sales Officer, Christian Kinnear, who shares how HubSpot approached its global sales operating model, how we've scaled our sales organisation and motion over the years, and his predictions on how AI will impact sales professionals and buyers. Christian also shares how HubSpot thought about which markets to expand to and the frameworks we used to assess new markets. If you're a global leader looking to grow your sales organisation, this episode is for you!
Bookmarks:
(16:18) Establishing a global sales operating model
(28:28) Selling into local markets
(31:13) The future of AI and sales
(38:44) Fostering sales and marketing alignment
Helpful Resources:
2023 Sales Trends Report + Asia Pacific Spotlight
HubSpot Blog: 10 Sales Skills Every Rep Needs to Master in 2023
HubSpot Academy: Frictionless Sales Course
Sales in Asia: A Definitive Framework to Winning Business Across Asian Markets
HubSpot Template: Asia Sales Strategy Template
Inside HubSpot
Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
