Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
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Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
How a $2B Global Company Designs their International Marketing Strategy
Inside HubSpot
38 minutes
2 years ago
How a $2B Global Company Designs their International Marketing Strategy
In this episode we chat to Susanne Ronnqvist Ahmadi, VP of International Marketing at HubSpot, about growth, marketing and scaling globally. Susanne covers some of the most pressing questions as brands look at regional or international growth, like how and where to invest your marketing spend, who your first hire should be, how to think about marketing channels and more. Susanne also reveals the framework behind HubSpot’s international marketing success and the experiments that unlocked new areas of growth. If you're a marketer looking to grow your brand globally, this episode shares the frameworks and advice you need.
Helpful Resources:
APAC Report | Building Winning Regional Marketing Teams
What is Global Marketing? 13 Businesses with Brilliant Strategies
Inside HubSpot
Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
