Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
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Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
Is Email Dead? How to Unlock Growth through B2B Email + the Frameworks Marketers Need
Inside HubSpot
33 minutes
2 years ago
Is Email Dead? How to Unlock Growth through B2B Email + the Frameworks Marketers Need
Email is a core channel in every marketers tool kit, but are we guilty of over using it and has it lost it's shine amongst all the new channels we have available? Eabhan Rowe and Kacey Mast from HubSpot's core automation team join the show to talk email and B2B lifecycle marketing. We share ways to think about assessing and revamping email programs, like how we automated 250 hours of human time and increased product usage by 7%.
Helpful Resources:
The Ultimate Guide to B2B Marketing in 2023
HubSpot Academy | Email Marketing Certification
Inside HubSpot
Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
