Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
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Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
The Rise, Role and Responsibilities of the Chief Customer Officer
Inside HubSpot
35 minutes
2 years ago
The Rise, Role and Responsibilities of the Chief Customer Officer
99% of marketing decision makers in Australia and Singapore have shifted strategies to meet higher customer expectations. The role of Chief Customer Officer (CCO) is one that Aussie brands like Xero, Coles and Qantas have adopted as businesses strive to deliver a strong CX.
We talk to HubSpot's CCO Rob Giglio about the core functions of the role and his advice on the key skills, traits and experience you need in this leadership role. Rob also shares the framework and KPIs on how to get your organisation aligned around the customer and their journey.
Bookmarks:
(9:14) Evolution of the CCO role
(12:55) Customer frameworks and metrics
(26:30) Creating cross team alignment
Helpful Resources:
Free Customer Centric Operating Model Template
APAC Report | Technology and the CX
APAC Report | The Rise of the CCO in Australia
Free Customer Journey Map Template
Inside HubSpot
Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you're a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help you grow better.
