Google Says One Thing, Meta Says Another… Who’s Right? (Jeff Greenfield Explains)

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Inside Marketing with MarketSurge

Reed Hansen

92 episodes

3 days ago

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business news (minus the fluff), explore tech trends you actually need to know, and feature unfiltered conversations with the most interesting minds in entrepreneurship and marketing. Whether you're a founder, a marketer, or just a curious hustler looking to level up, this is where growth happens—loudly, smartly, and with just the right amount of sass. Subscribe, tune in, and let’s scale something legendary. 🚀

All content for Inside Marketing with MarketSurge is the property of Reed Hansen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

Google Says One Thing, Meta Says Another… Who’s Right? (Jeff Greenfield Explains)

Inside Marketing with MarketSurge

21 minutes

4 weeks ago

Google Says One Thing, Meta Says Another… Who’s Right? (Jeff Greenfield Explains)

Inside Marketing with MarketSurge welcomes Jeff Greenfield — a 3x founder, analytics pioneer, and CEO/co-founder of Prova (getprova.com). If you’ve ever wondered why your marketing data says one thing while your financials scream something else, this episode is your intervention.

Jeff has been fixing attribution chaos for decades — building companies that pioneered multi-touch attribution, created viewability standards, and cracked privacy-safe measurement long before the industry caught up.

Today, he's on a mission to solve the biggest existential crisis in marketing:

👉 There is no single source of truth — and it's costing brands millions.

We unpack:

Why Google, Meta, Amazon, Hulu all claim credit for the same sale

What probabilistic, AI-powered attribution actually looks like

How consumer behavior has shifted into apps + marketplaces

Why the future of search may live inside ChatGPT

What marketers MUST do now to keep up with the next data revolution

👉 Learn more about Prova: https://getprova.com

👉 Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffgreenfield/

📌 Episode Highlights

00:00 — Why marketing data rarely matches financial reality
04:32 — The “six vendors, one sale” problem
09:10 — Multi-touch attribution explained in simple language
13:55 — Why GA4, Meta, and Google all disagree
17:40 — How Prova uses AI without relying on LLMs
25:10 — Walled gardens, clean rooms, and the new fragmented internet
34:20 — The rise of ChatGPT-based shopping
40:00 — How marketers should prepare for the next 3–5 years
45:55 — Where to find Jeff + free attribution certification

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